Marketing & Promotion

A couple of weeks ago Streetscape and the myplace Support Team delivered the 3^rd Youth Marketing Conference, this time in London. Dozens of you attended to learn the secrets of communicating with your target audiences and how to involve young people in making all the decisions. As always it was brilliant to work one-on-one with myplace projects and address their unique problems. Everybody seems to be facing the same set of challenges:

• How can we raise awareness?
• How can we widen participation?
• What marketing methods work the best?

Tags: marketing | Streetscape

If you've been keeping a close eye on the website recently then you will have noticed a few articles about the importance of marketing and you may well recognise the names Streetscape and John Davidson.

John Davidson is the director of Streetscape, one of the UK's leading youth design agencies, and he believes that marketing for young people can be compared to wrapping a present or planning a birthday party. He believes you need to ask people what they want, and when you've done that you need to make sure people know about it and turn up.

Tags: marketing | Salmon Cenre

On Tuesday 24th March, the third myplace centre was launched, and what a launch it was. Following on from OPEN and New Horizons comes The Salmon Centre in Bermondsey, South London. Already a long-established success story in so many ways in its own right, Salmon sets the myplace bar pretty high, by any standards. An £11m centre of excellence, it is a shining beacon of how a youth centre ought to be and function, which every other centre in the portfolio should make it their business to visit and emulate. Their launch featured speeches from the Minister, performances from their young people, and guided tours around their place. Tom Calderbank from the myplace support team offers some hints and tips for the next 67 projects.